In Spain, the ruling party (socialist PSOE), presented yesterday a new publicity campaign with its leader (JosÃ© Luis RodrÃguez Zapatero) as the centre of attention: â€œCon Z de Zapateroâ€, (â€œWith a Z as in Zapateroâ€). It has a strong resemblance to â€œZ comme Zorglubâ€, the title of one of the great Spirou comics, from 1960. For those who do not know Spirou, Zorglub was one of the bad guys in the stories.
Therefore, is â€œWith a Z as in Zapateroâ€ a forecast that Zapatero will be the Zorglub (the villain) of our time?
Maybe not, and maybe it is just plagiarism of a comic on the part of the PSOE.
Whether forecast or plagiarism, the new publicity campaign by the PSOE is also a message of praise of a person, not of ideas. Pure banana-republic style. Moreover, it is a friendly and cool message, putting aside any political content that should be compromising and committed. In other words, it is the trivialization of the function of Prime Minister.
I for one do not want the Prime Minister to be my buddy or to smile at me: I want him/her to do the job, which this Spain-ruling Zorglub is not doing.